Strava. What happened? 

In a spectacular fashion, strava has changed its news feed. Now, instead of chronological, it’s based on an algorithm where it decides what you want to see. And understanably, people are pissed. 

In the feedback thread at strava, there is not a single positive post. In fact all the posts are vocally against this. I’ve already pretty much decided not to renew my subscription, this will proboly make me not even look at the feed. 

They said it’s been a year in the design of this, in that year they could of been working on fixes for the feed the community has been crying out for, like filtering the useless junk out of the feed. But no, they seem intent on pushing forward with this. 

I don’t think strava are bothered by the vocal masses. I think they are now looking at a new revenue stream, and that is sponsored rides, and advertising in people’s streams. They are trying to become the Facebook of the activity trackers. There fore not really fussed about people not renewing. 

Could this mean strava goes to a free to use model? Possibly. 

One things for sure, the non chronological feed just dos’nt work. And I’m glad of ridewithgps.com right about now. Sure it dos’nt have the social aspect strava has, but I’ve long since grown out of needing kudos, or beating Joe blogs segment time. The only person I need to beat now, is me.